Basics of Digital Media

The News Digital Media logo with attached Semapedia code by Charlie Brewer

Digital media is defined as a type of electronic media that involves storing data in a digital format rather than a traditional analog form.  It includes the technical parts of transmission and storage such as computer networking and hard disk drives as well as end products like digital video and virtual reality.  Nowadays, this is everywhere, from websites like http://www.direct.tv to your kids favorite xbox games.Digital media involves digital conversion and data processing.  Digital art is a major type of digital media.

Data Conversion

Data conversion involves changes analog signals to digital information using specialized equipment such as converters.  Majority of digital media involves deciphering analog information into digital information and vice-versa.  Traditional cable television converting to digital television is an example of conversion of data.

Data Processing

Once media is converted to digital information, it is altered in many different ways through the use of typical computer hardware and software or high-performance digital hardware for media that requires superior functioning.  Editing and creation of content are examples of processing tasks.

Digital Art

Any type of art that involves the use of computers to produce the creation is defined as digital art.  Aspects of digital art include pictures, animation, video, sound, computer drives such as CD-ROM, and web pages.  Various traditional fields are incorporating digital art, for example an artist may create a painting using digital methods.

Common Examples of Digital Media

  • Compact discs
  • Televisions
  • Cellular phones
  • Digital video
  • Video games
  • Computers
  • Internet
  • Electronic books
  • Interactive media

With the constant increase of technology, digital media is becoming more prevalent in all types of fields and sparking the founding of various digital media organizations

Why Netflix Won and Blockbuster Failed?

A Blockbuster location in Moncton 

Image via Wikipedia

Blockbuster is one of the most well known video and movie rental chains in America and it recently went bankrupt. There are several reasons including chronic mismanagement, absence of any clear vision and the failure to read the future and follow the consumer.

Among these the failure to read the future is the most important reason why Blockbuster went bankrupt. First, its business model contained huge overheads since it had to maintain large number of physical, on the ground stores so that people could make their selections in person and rent the DVDs.

This strategy worked well until the 1990s but not in the 21st century when people are reluctant to do any physical activity and want to spend their entire time at home. This means consumers would prefer the DVDs to be shipped to their home, where they can watch the movies, and return the DVDs after the rental period is over.

Due to huge overhead costs for Blockbuster versus lower more cost effective warehouse model for Netflix, the cost to rent a DVD was much higher for blockbuster consumers versus Netflix consumers. This led to massive consumer migration from Blockbuster to Netflix.

Another far reaching decision made by Netflix was to heavily invest in streaming or on demand rentals, where consumers could rent the movie online and view it instantly on demand through streaming on internet. This instant gratification with modern technology meant that consumers no longer even had to wait for DVDs in mail and if they just had a broadband connection, they could download unlimited number of movies and videos and play it instantly on their large computer or even television screens.

 

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